Blogs

March 23, 2017
Custom displays are not supposed to cost much. But that's not what is reflected in the current market, where prices of many trade show displays are nearly equivalent to that of a house. It still is possible to customize your trade show display without having to pay much. Here are some of the tips you can follow to avoid spending much money for your trade show displays. You Will Need to Upgrade... more
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March 22, 2017
One size fits all may work for hats, but it won’t work for events. Attendees expect event content – and its marketing – to address their specific needs and challenges. They won’t take the time to sift through generalized marketing to find what they’re after and they’ll likely skip your event entirely if it doesn’t resonate. So how do you speak their language, address their pain points and pique... more
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March 18, 2017
Just like any other check-up, understanding the health of your vendors matters because you rely on them to support and execute important aspects of your business. Your event technology vendors are no exception, since the health of their company or platform does impact your entire event ecosystem. The event technology space has been rife with layoffs, mergers and acquisitions and sun-setting of... more
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March 15, 2017
Most marketers know that digital and event technology is a must-have for events and brand experiences. But did you know that it’s mission-critical for organizations looking to engage Millennials and Gen Z? In fact, 53% would rather give up their sense of smell than give up their technology. With the digital stakes so seemingly high when it comes to younger audiences, how can marketers... more
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March 11, 2017
Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”? Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a... more
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March 10, 2017
The trade show is over. Now what? Trade shows present the perfect opportunity to introduce your brand to new customers and re-engage with existing ones. Once the trade show is over, it’s important to maintain that great momentum by continuing to build on those relationships and building sales. Here are three ideas you can use to increase sales after the trade show ends. 1. Track Leads and Stay... more
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March 2, 2017
In Globalization 1.0, which began around 1492, the world went from size large to size medium. In Globalization 2.0, the era that introduced us to multinational companies, it went from size medium to size small. And then around 2000 came Globalization 3.0, in which the world went from being small to tiny. Thomas Friedman, author and futurist Many U.S. trade shows are having to cope with... more
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February 28, 2017
So, you’ve decided to be an exhibitor at a trade show to network with prospective buyers and discover new opportunities. This is the easy part. However, before you spend your time and money building out a booth, make sure you’re choosing the right trade show(s) for your business. Here are three quick steps to help you choose which events you need to be a part of. Establish your goals Are you... more
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February 23, 2017
Sponsorship data has been a hot topic for years and continues to play an important role in the events and exhibitions industry. It’s clear that sponsorships are here to stay! Which is why it’s so important to learn how to utilize collected data so you can make informed business decisions. Most event professionals recognize the importance of data collection, but they also know and understand how... more
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February 21, 2017
Technology is infiltrating every aspect of our lives. From the moment we wake up to the moment we get ready for bed, most of us interact with some sort of technology. While I am in the business of face-to-face events, we can’t deny that the explosion in new technologies makes our lives easier while facilitating growth and connectivity in our businesses. Additionally, much of today’s innovation,... more
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