Lippman Connects, AMR International Will Launch Event Focused on Data
March 27, 2017
Global events strategy consultancy AMR International and U.S.-based event organizer Lippman Connects will partner to launch Transform, a new conference that will tackle the data, analytics and digital strategy revolution of the exhibition industry.
The conference will provide critical insight to senior leaders of U.S. exhibition organizers, as the industry struggles to embrace data, analytics and digital technologies.
The Transform conference follows on from AMR’s Data and Digital Event Strategy Symposium held in London.
“This event comes in response to the industry’s ongoing reluctance to plan for its long term digital transformation,” said Denzil Rankine, executive chairman, AMR International.
AMR reports that today 80 percent of exhibition revenue comes from exhibit space sales. Growth will continue, but in 10 years that ratio is likely to look quite different.
Exhibitions might only yield 60 percent of their revenue from exhibit space sales. This is because volume and pricing growth will stagnate and revenue growth will come from new, digitally-enabled services.
He added, “We know technology is rapidly changing the event experience and the expectations of attendees but exhibition organizers are slow to act. Very few organizers have allocated budgets for the research and development of digitization. Across the board, they are uncertain how to proceed, fear the failure of implementation and continue to wait for others to make the first move.”
The Transform conference will provide the critical insight organizers need so they can plan their data, analytics and digital strategies, according to event organizers.
The conference is for senior leaders responsible for strategy, data and digital development and transformation from the main US exhibition organizers, venues and vendors.
Topics will include using data to drive profitability and ROI; monetizing existing data and technology; how to provide a frictionless customer experience; and how to create a technologically innovative culture within organizations.
“We are delighted to be working in partnership with AMR on such an important event,” said Sam Lippman, president, Lippman Connects.
He added, “The Transform conference will feature prominent speakers from within the events industry, plus leaders from other sectors who have embraced data and digital with great success. It will also provide a unique networking opportunity with senior executives and digital innovators all under one roof.”
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
Add new comment