Healthcare Convention & Exhibitors Association to Host Marketing Summit

January 23, 2017

The Healthcare Convention & Exhibitors Association will be hosting the 2017 HCEA Healthcare Marketing Summit Jan. 25-26 at the Hilton Old Town Alexandria in Alexandria, Va.

“I’m really looking forward to this year’s Summit to experience the great program put together by our volunteers and staff,” said Don Schmid, HCEA President.

He added, “Of course, one of the great benefits of HCEA and specifically the Summit is to network with other members and gain valuable industry insights from those that I would not normally run across in my daily job.  This is sure to be a great event.”

This year’s theme is collaborate – create – converge.

Collaboration across all aspects of the medical meeting is essential for the success and continuation of our exhibit programs. 

Exhibitors are part an ecosystem that derives from the individual companies and associations, as well as the healthcare industry as a whole.

The 2017 HCEA Healthcare Marketing Summit will focus on the challenges to the industry and how those challenges produce our everyday reality.

After a high-level view, the meeting will shift its attention to the issues members endure as they continue to provide face-to-face access to HCPs.

The Summit will feature industry experts providing timely and insightful information:

·         Experiential Storytelling Frameworks: Ken Dec, EVP, Marketing & Client Strategies, The Expo Group

·         Impact 2017: Critical Issues Affecting the Healthcare Industry: Jill Wechsler, Washington Editor, Pharmaceutical Executive Magazine

·         Healthcare Marketers as Change-Leaders: New Paradigm…New Opportunities: Michael McLinden, Senior Healthcare Strategist, mck2x

HCEA also will reveal the latest qualitative research conducted in concert between HCEA, Freeman and Exhibit Surveys.  

Alissa Algarin, Exhibit Surveys, Inc. will present the findings about the top challenges and opportunities facing healthcare marketers. 

It will be followed by power collaborative panel discussion moderated by Chris Metzger, FreemanXP. 

Panelists will represent the various constituencies that influence, approve and make the purchasing decisions as well as those who sell services and those who use them to engage audiences.

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.