RainFocus Partners With Adobe for Event Data Solutions to Elevate Attendee Experiences

March 24, 2023

RainFocus™, a next-generation event marketing platform, has released new data integration solutions in collaboration with Adobe to seamlessly connect real-time behavioral event data with Adobe's technologies for accelerated growth.

RainFocus recently became an Adobe Certified Platinum Partner and has been working with Adobe to elevate customer journeys for joint clients and optimize omnichannel marketing and sales programs.

The new capabilities easily ingest and map RainFocus data into the Adobe Experience Platform (AEP), enabling customers to manage and configure their instrumentation of RainFocus' digital workflow touchpoints for analytics. The data collected and aggregated from these solutions can be used to visualize attendee journeys and power more personalized experiences at scale.

"We have been working with Adobe on their event portfolio for the past five years, and this elevated partnership enables us to outline the customer journey so that we can deliver personalized experiences to our clients' customers, making each customer touchpoint more enticing and memorable," said JR Sherman, CEO of RainFocus. "Utilizing Adobe's innovative solutions and the RainFocus platform, we can deliver personalization at scale, measure impact and drive sales and ROI simultaneously for Adobe Summit and beyond."

The partnership gives companies the tools to leverage zero- and first-party customer data from events to fuel engagement with unique experiences. By bringing together event and marketing data, Adobe and RainFocus enable brands to connect with audiences through experiences and further engage audiences through digital marketing programs in meaningful ways.

"RainFocus, enhanced by Adobe integrations, helps enterprises personalize experiences for an underserved component of the marketing mix: events and conferences," said Justin Merickel, vice president of business development, Experience Cloud at Adobe. "Adobe Marketo Engage, Adobe Analytics and the RainFocus event platform together provide our mutual customers with great in-person, hybrid and virtual event experiences."

RainFocus and Adobe collaboratively delivered personalized experiences for attendees at Adobe Summit, which took place March 21-23 in Las Vegas and virtually. The hybrid event was powered by the RainFocus platform, enabling seamless experiences for more than 10,000 in-person and virtual attendees, 200 sessions and more than 170 sponsors.

During Adobe Summit, Brian Gates, senior vice president of industry strategy at RainFocus, and Marius Milcher, group product manager, strategic integrations at RainFocus presented "The Event Data You Need to Win More Customers.” Session attendees learned best practices on how to uncover event data through industry expert recommendations and received guidance on using analytics and intelligence to deliver personalized content for an exceptional experience.

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.